“The breadth and value of this tool is growing every month through the addition of our latest product data as well as practical new features and functionality,” said Brent Berman, manager of e-data and digital marketing, North America, Federal-Mogul. The site also features Google Translation software to serve the needs of customers who speak Spanish, French or German. The catalog’s comprehensive interchange and numerical lookup tools help users identify the correct part even when they don’t have complete application information. Visitors can look up and store multiple part numbers for the same job without re-entering search criteria. Federal-Mogul’s catalog of replacement components and related technical information has become a popular reference tool for aftermarket professionals and consumers, with more than 17 million parts lookups completed in 2011 and a current average of over 11,000 unique visitors each day.The interactive eCatalog includes application and technical reference information covering millions of parts for automotive, commercial vehicle, agricultural, industrial, marine, small-engine and other uses.
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