![]() Paying royalties every time a song is used or getting extended licenses to use copyrighted work can be expensive. The Internet is no longer the Wild West where you could just slap any image or song into your work, throwing copyright to the wind. However, that blog post you’re writing is going to need relevant photos and your YouTube video will feel pretty flat without any background music, as will your podcast. Why is royalty-free media so important? Well, you’ve made an excellent investment getting the equipment to create your main type of media or hiring professionals to do it for you. Whatever the case may be, royalty-free media is something that you should get familiar with. Or maybe you’re a visual artist who occasionally does time-lapse videos of your painting and posts them to social media. Perhaps it’s a video on your website highlighting your product, or simply stock images that align with your brand. If you’re running an online business or are a creative with an online presence, engaging media is an absolute must.
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